SMEs see the importance of advertising during the COVID-19 pandemic

17 May SMEs see the importance of advertising during the COVID-19 pandemic

As advertising spends have fallen due to the Coronavirus, new research conducted by the Internet Advertising Bureau UK shows a majority of SMEs in the UK say marketing is “more important than ever”.

70% said communicating to customers was more important than before and more than half said they were looking at new ways to reach customers.